OLYMPIC CAMPAIGN USA WATERPOLO

For the Paris 2024 Olympic campaign of USA Waterpolo I had the pleasure to direct two TV commercials. To work with such extraordinary athletes, a fantastic crew that included race drone pilots, fast pacing makeup and hair artists, expert lighting crews and wonderful actors, was pure joy for a former pro waterpolo player like me. It is a dream come true to visualize how I see my sport.

The first commercial, titled "Rule the Water," showcases the three-time Olympic gold medal winning USA Women's National Team celebrating the return to Paris for the Olympics, exactly a century after the Games were last held in the City of Light. The spot reminds viewers of the tremendous growth of women's sports in that time and within the rise to dominance by the American women to a level never seen in the sport. The spot is available in both :60s and :30s versions.

The USA Men's National Team :30s spot, "Rise Above", addresses their quest for greatness. Last reaching the Olympic podium in 2008 and having never won gold in the modern era of the Games, the spot gives viewers a glimpse into a dynamic squad with the true potential to peak at exactly the right time, this summer in Paris.

Part 2 with the photography for the USA Waterpolo Olympic Campaign in upcoming post. 

Peter Poby