Capture Life | A new lifestyle world created for Lowepro.
About the campaign Capture Life
Shown here, are two of eight motifs created for LOWEPRO, the world leader in photo backpacks from amateur to pro. Two components were key to create an authentic and real visual world. First, we were casting for real outdoor people who feel at home in the woods. The second main factor was to photograph without any enhancement.
It was the moment that was most important : Capture Life !
And capture we did. We even camped outside to get the sunsets and early morning lights for the extreme panoramic animations we wanted to create in addition. Wide format , high resolution still photographs animated to pull the viewer into this beautiful landscape.