2018 campaign for USA Swim for Print, online and TV.
TV Commercial USA SWIM
Directed by : Poby / Amber Rima
DOP : Poby
Editor: Amber Rima
Still Photography: Poby
Advertising campaign for synchronized swimming.
A lifestyle campaign for the new Volvo retail experience. Photographed in Denver/Colorado in a brand new dealership setup.
Agency: Mindshare Content
Client: Volvo Global
Campaign to recruit girls from age 6-10 for a sport that is is fun and cool. Synchronized Swimming.
Client: Arizona Desert Dolphins
Reportage for SnowMagazine at Tordrillo Mountain Lodge, Alaska.
Client: Barbara Sanders
Portraits for campaign of a new generation of gambling machines.
Agency: ThePitch, Los Angeles
Creative: Gage Clegg GCD
Annual Swim Campaign for USA SWIM
Client: Matt Farrell, USA Swim
Journalistic work has been a part of my life since more than three decades. Whether it is assignment work or just having the right photographs ready for a cool story, it is always wonderful to see magazines out there with pages and pages of my work. The two magazines here are the Italian design magazine PQ and the New York based Elliman magazine.
Annual Campaign for non profit organization Asphalt Green, New York.
Creative: Denis Chan
Client: Sarah Bennet/Asphalt Green
Print campaign for Propel Water photographed in Capetown, Southafrica.
Client: Propel Water
Michael Phelps photographed for VISA in his home pool in Baltimore / USA
Agency: TBWA/Chait Day, LA
Creative: Gage Clegg, Clemente Bornacelli
Client: Visa, Global
For USTA we created a complete image library from scratch for all different media, from web to print. All photographed in Los Angeles
I photographed Olympic ski racer Julia Mancuso for Snow Magazine in a studio in New York City. When I got the assignment, I realized it was pretty much the due date of our not yet born daughter. So I begged my wife : Please just don't go into labor on that day ! When I went to the studio that morning, I didn't know that she went to the hospital with her sister because she thought she was very close. I finished the 10 hour day with Julia and went back home. Nothing has changed there. That night though Amber woke me up at 3 am and told me it will happen. We went to the hospital on this Saturday at 6.45 am. Mila Vivienne was born 7.49 am that morning. That is why this photoshoot with Julia will always be a special one for me.
The biggest billboard I ever created. It was paced in downtown Munich / Germany to attract tourists to Austria.