WINNER OF 2019 HOW International Design Award

I am super happy and grateful to announce that my campaign for USA SWIM won the 2019 HOW International Design Award! What an honor to be recognized in such a highly competitive filed! With the creative team of USA SWIM we crated a print campaign and TV commercial. All under water !

Art Director : Matt Lupton
Designer: Natalie Elzinga, Thomas Boucher
Photographer/Director/Dop: Poby / Amber Rima
Edit : Amber Rima
Creative Team USA SWIMMING : Matt Farrell, Wendy Bartlett

TV commercial for USA SWIM campaign in combination with matching print and online campaign

This is the TV commercial we produced, directed and edited.

Screen Shot 2019-03-18 at 11.57.00 AM.png

Here are additional motifs of the USA Swim print campaign photographed with kids and olympic athletes.

Peter Poby