SHREDDOG | KIDS OUTDOOR WEAR

When Julia Mancuso called me and asked if I want to create new imagery for a young and cool company that makes high end outdoor gear for kids, I only asked : when and where? A whole year of photo shootings and designs unfolded like an avalanche right then. We started with an extreme weather and terrain shoot, using her young nephews (6 and 9 years old) as extreme skiers in the cold stormy weather, followed by numerous shootings with other kids on different locations. From skiing to snowboard, to off road biking toBMX. What a blast! And then the owners asked me to help design the new brochure for Shreddog. Really a dream assignment. Helping a cool and excellent company to grow and being trusted to create the best imagery for all their marketing is really a dream project. Below you see some of the recent publications. Check them out: www.shredddog.com for more.

Peter Poby