LEICA M is M CAMPAIGN

When I planned to cover the EURO MUNICH 2022 I envisioned to cover this large sport event the same way they would have photographed it 50 years ago. The reason: In 1972 Munich hosted the Olympic Games in a revolutionary new stadium. At that time sports photographer mostly used Leica cameras and lenses to cover such events. I decided to use Leica M10 Monochrome cameras and lenses for this art project. The Monochrome has a black and white sensor only. It is completely manual and so are the lenses. All of the lenses were actually on the market back in 1972.

And then this happened. 

I am humbled and honored that I am part of the new Leica M is M campaign side by side with Phil Penman, Elliott Erwitt and others. The images used for this campaign are chosen from existing work of the artists, using the fully manual Leica M camera system only. The photograph chosen for this campaign, was part of my black and white art/sport project I worked on in August 2022 in Munich Germany. 

Peter Poby