With over 20 million views in four days, our video for Asphalt Green’s new AG6 workout has gone viral.  What has made this success even sweeter is the longstanding relationship I have with this non-profit organization dedicated to bringing sports to their communities.  I  create branded content for Asphalt Green over the last 8 years, but I also have played for the AG water polo team. Their philosophy is so close to my heart that when they came to me asking for ideas on how to promote this new, all senses used workout I knew exactly what they needed. I presented an emotional, powerful and engaging idea that incorporated video as well as stills and the team around Chief Marketing Officer Sarah Bennet loved it. From concept to treatment to directing to camera work, I did all of this. We started to film just when the system was installed and used AG trainers. We shot for about 8 hours and created situations as if it would be real AG6 classes.” My team and I even handled the post-production and credits editing to Amber Rima and the exclusive score to French composer Vincent Lagadrilliere from Paris who made a rhythm and beat match the power and energy of the workout. If you are in NYC you should run, not walk, to try out this class that is filling up fast due to all the positive press, but be aware,  it’s not for beginners so be prepared to sweat.

Peter Poby